Every year, there are a variety of large and small exhibitions, so what work should be done at the exhibition? Below I will share my experience.
Booth, decoration materials, exhibition stationery
Booth selection: How big booth do you plan to rent? What location to choose? How much budget is planned? These should be planned clearly, generally more than half a year in advance to enter the preparation work.
Booth decoration: Conditional occupation can ask professionals to design, decoration, if the conditions do not allow at least to highlight the focus of the exhibition, highlight product characteristics, characteristics.
Selection and placement of exhibits and gifts. Exhibits and gifts must be clean, in good quality, neatly placed, or personalized, never put in a pile. In addition, we should prepare enough exhibits to prevent customers from taking samples at the exhibition site and being out of stock.
Promotional materials: Operation demonstration materials, product brochures, posters, business cards should highlight product characteristics, and the number should be more than less. Party B is in short supply.
Stationery: Although the stationery used above the exhibition is not a lot, but the should bring, pens, notebooks, utility knives, pencils, erasers, tape measures, etc., with a complete set of mistakes can not be wrong.
This information comes from experience
Logistical preparation: If it is a multi-day exhibition, but also arrange the carriage and horse accommodation and other issues, otherwise the salesman is tired half dead at the exhibition, and it is bad to get a good rest after going back.
Withdrawal: This station should also be carried out in an orderly manner, leaving what should be left, changing what is lost,