Crisis public relations is not a regular public relations work, it only exists when the organization has a crisis event. In the development of the organization, the emergence of crisis events is inevitable. Especially in modern society, under the conditions of "explosion" of information knowledge, complex social changes and fierce competition among enterprises, the possibility and severity of organizational crisis events are increased.
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First, keep a clear mind in the crisis of public relations is often caught off guard, the most often seen is the chaos. Therefore, when the crisis of public relations, to keep a clear head, do not be frightened by the temporary crisis to lose analytical ability.
Take measures to prevent further development of the situation when it happens, first control the situation, do not let the situation further deteriorate. In the modern society, information spreads rapidly, if measures are not taken in time, the loss will be incalculable, so taking emergency measures can reduce the loss and minimize the damage to the image.
Third, to be honest with each other Once a crisis occurs, the society and the people will be very concerned. Some people who want to know the truth will certainly conduct relevant interviews, and at this time, only honest and sincere is the best treatment.
After an incident occurs, it is necessary to find out the cause of the incident, and make corresponding measures, and immediately launch a comprehensive investigation of the scope, causes and consequences of the crisis, identifying the cause is to provide a basis for public relations crisis management decisions, but also the key to successfully deal with the crisis.
5. Make relevant decisions and quickly establish relevant specialized agencies; Identify the situation, take measures, inform all internal personnel, unified voice, and proceed. Analyze who are the affected people, make corresponding decisions for this part of people, and give sincere apologies and corresponding explanations, and assume corresponding responsibilities.
The premise of everything is to ensure that the situation does not continue to spread, so it is important to take relevant measures