Affected by the epidemic, the development of all walks of life will be particularly affected, and as the automobile industry, how to do a good job in marketing, can survive in this form, is a very important thing. The following aspects:
The previous car marketing model is mainly a face sales model, that is, customers into the passive sales type, now because of the development of the epidemic, customers will not, it is impossible to go to the field to see the car. This requires us to use new media, such as, and other network forms to find new ideas and find intended customers. Filter prospective customers.
The effective use of old customer referral method, according to the law of sales, the use of old customer referral turnover rate is very high, so car dealers can explore their own old customer channels, the use of word-of-mouth publicity, to stabilize their own sales base, reduce the loss rate of new customers.
The strategy of going out, before the customers to find dealers, now into our direct visit to customers, so that customers can see the car without leaving the house. Increase satisfaction.
This article illegal climbing is taken from experience